Top 10 Reasons Why You Should Set Up A Blog For Your Business

At this age of advance Internet technology, one of the best things that you can invest for your business is a blog. Any business that is not competitive online will soon have a hard time coping with other enterprise. Blogging is so common and important that even local businesses target marketing their services or products through blogging.

A Good Blog Improves Online Ranking

1. Blogs Creates Traffic

A company blog will help generate traffic to your website. You will be able to get more people to enjoy your website and check what you have to offer when you have a blog.

2. Positions Your Business as an Authority in the Industry

A blog will help position your website as an authority site. This means more people will certainly trust your website..

3. Creates More Links

As a result of being an authority website, you will encourage other websites to link to you. This results in a massive boost when it comes to search engine results. Blogging will provide quality links through the readers who visit the site.

4. Generates Qualified Leads

If you are ever worried over not getting enough leads, blogs will do this just for you. Generating leads is one of the top reasons why you should consider creating a blog.

A Blog Helps In Marketing and Branding

5. Branding

Blogging is a great way to improve your business brand. Blogs are easy to work with, you can improve the way people see your business as you create great design for your blog.

6. Affordable Advertising

Surprisingly, blogging is one of the most affordable ways to advertise your business. You can stop paying expensive products or services for your marketing campaign. Blogging allows unlimited space for business promotion.

7. Helps In Creating New Customers

With branding and advertising, you can expect to create new leads and even customers for your business.

Blog Helps Improve Social Media Presence

8. Easy To Update

Blog requires minimum management so you can easily update what goes on. You can share some of the latest information regarding your business through a blog. Not like any other website Content Management System, blogs are usually not complicated.. You ca easily add or deduct information through its easy to use management tool.

9. Creating a Bigger Network

With the help of blogging, you can create a massive network for your business. This is perfect if you are looking for ways, to actually expand, your business.

10. Connect To Your Social Networking Sites

Any blog site will allow you to further promote your business by connecting to social media sites such as Facebook, Twitter, and Pinterest. This means more opportunity to improve your network and get more clients in the process.

Blogs will help your company grow in many ways. It is simple, easy to work with, affordable and extremely effective when it comes to optimizing your actual website. Your blog can easily capture more leads for your business.

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Branding: What Is Branding, Exactly?

You might have several misconceptions about branding and what it really means. Read this article to dispel those ideas, get a feel for what personal branding is really all about, and pick up a few branding guidelines along the way.

Don’t think this branding stuff is something new to the 21st century. Poe was a depressive personality. Thoreau was a tree-hugger. Brutus was a back-stabber. It’s “reputation” – only today we call it branding.

Think you don’t have a brand because you don’t have a Facebook page or a Twitter account? Think again. You’ve been branded since you were a zygote. Your folks branded you with their hopes for a boy or girl, for the way they wanted you to look, for what you’d be when you grew up. Your teachers branded you smart, troublemaker, ADD. Friends labeled you trustworthy, flaky, fun. And even today, the branding continues. It won’t stop. Ever.

The idea is to take charge of your branding and tell people what they should think about you. Your brand image is ultimately your creation, and you have to be aware of the image you’re creating every minute of every day. Just be sure your brand image represents who you really are. Nothing is more soul-destroying than trying to maintain a façade, trying to be someone you think people want to see. Just be yourself. If they don’t like you, it’s their loss.

Here’s a branding guideline that a lot of people forget: remember to put your clients’ needs first – always. Yes, you’re creating a brand and that is all about you, but the bottom line is always about your clients. How can you make their lives better? Can you help alleviate their medical issues? Can you save them money at tax time? It’s really all about how you can help others. A huge part of your brand image should be customer satisfaction.

Now, a lot of people think branding is all about finding a perfect job, a corner office, and a great secretary. While that would be swell, it’s kinda short-sighted. Sure, branding can help you get all those things, but think BIG. Think about your career, think about going for the summit of your career, think about achieving freedom in your personal life.

Think about what career path will make you the happiest person. If you love the legal profession and are happy as a clam as a tax lawyer, figure out how to turn your passion into a money machine. How can you put your expertise to work for you? Can you record some of your presentations and offer them for sale on your website? Can you offer some advice in an ebook?

It’s something to think about. Passive income is a beautiful thing, and if you can help someone who would otherwise be unable to take advantage of your knowledge, so much the better.

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Personal Branding Tips Online Reputation Management The Easy Way

Ever heard of a DISASTROUS INTERNET IDENTITY, or DII?

It’s what you get after a lifetime of tweeting and blogging and posting anything that popped into your little head. Oh, sure it’s a lot of fun when you’re doing it. But one day your parents are gonna want you to get a job and move out of their basement.

You might have a problem when potential employers start to read all your pithy posts. Come on, admit it. There are a few choice comments floating around cyberspace with your name on them.

Remember when you were bragging about being a level 70 warrior elf in World of Warcraft?

Or that time you lit up the boards over at TeamEdward.com?

Wish you’d never pledged your undying loyalty to that college buddy who’s now under indictment for fraud?

Sure, it’s how you really felt at the time, but what will someone think who’s reading it in hopes of hiring you?

At best, they’ll see you tweet before you think. Never a good quality in an employee.

At the worst, you’ll be convicted of guilt by association. Since your friend is a fraud, they’ll think you’re one, too.

Either way, you probably won’t get the job. So what can you do right now to clean up your online presence?

Start with your Twitter page. Take down anything you wouldn’t want your mom to read. Next, Facebook. If you wouldn’t say it to your mom, take it down.

While on Facebook, take down all pictures of you doing dumb stuff. I know that won’t leave many shots of you online, but you can always take new ones of you doing good deeds. Have a friend take a picture of you helping a little old lady across the street. Post a video of you serving soup at a homeless shelter. Rescue a puppy from a well.

Okay, those might be extreme examples, but you get the idea. Play up the good you. Pictures of evil you should be relegated to dusty shoe boxes in the hall closet.

So now, all your Twitter and Facebook pages are nice and clean. What about the stuff you posted on sites where you don’t have editorial control? Bad news time: Most of that stuff will be online forever unless you can petition the webmaster and get it removed (fat chance).

Anyone with a grudge to bear or an axe to grind will be able to look this stuff up and rub it in your face as long as there are people who know your name.

Scared? Got some issues you’d rather no one knew about, don’t ‘cha? How will you ever get your own place with that frat-boy image you’ve so carefully cultivated?

The good news is it’s entirely possible to sweep most of your sordid past under the carpet. With a few well-placed articles and some thoughtful blog posts, anyone can slap a fresh coat of lacquer on their tarnished reputation and relegate the unflattering pictures and posts to the netherweb.

You, too can learn how to present a squeaky-clean image to the world so you can land that job and move out of mom and dad’s basement. It’s a win-win scenario!

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What Direction Is Your Blog Going In?

If you are about to start a new blog it is important to spend some up front figuring out what your goals are as that will guide every aspect of how you run your blog. One person running a business blog is likely to do things very differently from somebody writing a political blog for example.

It doesn’t matter if you are starting a new blog from scratch or if you already have one; it’s always a good idea to think about your blog direction periodically.

Know Who Your Target Audience Is

Think about who your target audience is for your blog. Are they male / female? What is their income? Are they married? Have children? Are they tech-savvy?

A young tech-savvy male is far more likely to Digg your posts than a mom who doesn’t even know what RSS is for instance. Your audience will respond differently to monetization also. The same tech-savvy male is much less likely to click an ad than the mom.

How will your visitors read your blog posts? Some people such as older people tend to read slowly, taking in every word you write. Younger people with busy lives are looking for a quick read and haven’t got time to read long posts. This will very much affect your content and writing style.

Map Out Your Blog Monetization

From the outset you should try to have a clear idea of how you want to monetize your blog. For example, if you are planning on selling private advertising then you’ll need to make sure that your blog theme is designed to support the sizes and shapes of ads that you want to run.

If you are promoting something that is already in existence such as your services, or an existing business then you will want to make sure that you prominently work your promotional content into your blog seamlessly.

Another popular strategy that bloggers use is to place contextual ads such as AdSense. Even this requires some thought – should you place them straight away or wait until you have more traffic?

My take on that subject is that if you intend to blog for money then you should start placing those ads right from the start. This goves you a chance to experiment with them while your traffic is still low and what also happens is that your readers come to expect to see ads so they don’t resist them. Putting ads on later on can be met with some hostility from regular readers who object to you suddenly trying to make money!

Another benefit to placing ads straight away is that the audience that you build will often contain your future advertisers but they won’t think to advertise with you if you’re not in the habit of having ads on your blog. Start as you mean to go on!

Think About Your Brand

One very important thing about branding is that it is very difficult to change later on. Right from the start think about what image you are trying to project. Are you promoting yourself as a person in your blog or are you promoting your blog name as a brand within itself (think Lifehacker, TechCrunch, BoingBoing)? If you are promoting yourself then think about graphics – do you have a standard avatar for yourself that you can use? Make sure you do because when you get social media right that avatar gets *everywhere*!

What If Your Blog Is Changing Direction?

Some bloggers know exactly where they are going right from the outset but it is also quite common to start a blog in one direction and then realise after a while that it needs to shift in a new section. If you have an existing blog then think about where it is going right now. WHat kind of readers are you attracting? Are those readers responding to you writing?

If you need to change anything that is ok, it is better to figure it out and then bear those changes in mind as you move forward rather than just blindly continuing on with something you are not happy with.

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Personal Branding: Your Google Cv, Web Presence And Reputation Management

Personal Branding: Your Google CV, Web Presence and Reputation Management
Improving one’s web presence through online branding is easy enough these days. But sometimes your Google CV doesn’t reflect your true potential or maybe it is populated with results for someone with a similar name.
Bad associated publicity can hamper your online success, but with a decent amount of effort, your self marketing efforts can build your Google CV into masterpiece.
Personal Branding Tips
A good start to improving your Google CV is to try and penetrate the sites which are already listing results for your name. If possible, create accounts at these sites with information about you and your products or services. And make sure that all these sites are interlinked.
Make sure your own website is well optimised for search engines and always be sure to include your brand names and other valuable key phrases in your web content. A great way to increase online visibility is to own your domain and variations, or at least as many domains as you can which include your name, and redirect them to your site or blog.
Social Networking
Create a profile for yourself or your brand at all the major social networking destinations such as Facebook, MySpace and Twitter. These types of services can be used to gather information about your market, release information about you or your brand, and increase your visibility and transparency while making valuable contacts.
Submit your news to social book marking sites when you’ve published a new blog post or article. The most popular international social book marking sites include Digg, Reddit and StumbleUpon.
Online Reputation Monitoring
By setting up a few simple reputation management tools, you’ll automatically receive notification about any content online which includes your keywords. By knowing what the public are saying about you or your brand, you have a better understanding of your audience, and how to go about creating content to improve your Google CV and overall credibility.
Creating Content
Create a blog and always be sure to generate interesting content using the most relevant keywords. Blogs are free and a great way of creating formal content in an informal environment. Write articles and submit them to external sites (also keeping keywords in mind). Write them or have them written and then distribute to the many free article directories available online, linking back to your website or profile on your desired social networking site.
How far you’d like to take self marketing is up to you. There are many things you can do to increase your impact online and start owning your Google CV consider how you can create a relevant buzz. Create podcasts, viral videos or other interesting rich media and write a blog post to go submit with each one be sure to notify users on Twitter of your YouTube videos your YouTube viewers about your Twitter activity, and so on.
Honesty is the best policy – as your online visibility improves, so will your online credibility. By being more active online and engaging with users, you have potential to build relationships which are ultimately more important to both your credibility and web visibility than anything else.
About the Author
Claim back your Google CV with Lookup Page. By allowing you to create or improve your online presence, this site will help you to take control of your Google CV and start branding yourself online. Visit the site for more tips on how to build your Google CV and increase your online visibility.

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Top 3 Reasons Why Office Workers Must Blog

“Why Blog?”

“What are the benefits of blogging to me as an office worker?”

You probably asked the same questions already when you heard suggestions from somebody trying to get you into blogging. I hear the same question every time. I do have a blog and I believe that blogging is a great way for me to build my personal brand.

Blogging has benefited me directly and indirectly. Some of the benefits are the swag and freebies I usually receive from publishers. The people around me would tell me how my writing skills have improved. And I owe that improvement to my regular blogging. These are only skin-deep benefits that you would get from blogging. If there is a single most important benefit that you would get from it is building your personal brand.

1. A Good Blog Complements Your Credentials

An A+ credential is no longer good enough to catch the attention of your prospective employers. They need to see you have a presence somewhere that they can leverage. Each employee now is considered a “marketer” and is expected to contribute to his company’s marketing goals. Have you noticed the growing number of companies having a fan page in Facebook? Employees are perceived to be the “face of the company”.

2. A Good Blog Creates More Opportunities

If you are into social networking, chances are you have a LinkedIn account. For those that have not heard about LinkedIn yet, this is a similar service like Facebook but it is geared toward showcasing your skills. LinkedIn is your online resume. Hiring managers look for profiles that match the criteria of what they are looking for. Listing your credentials are not enough anymore. A good blog can present you in a more desirable package.

3. A Good Blog Helps You Build Your Product

If you’ve been following trends in businesses, you can see that blog has become an important tool in their strategies. Businesses need a blog to communicate to their customers. That is almost a critical requirement now for businesses. Now you can take your blog not only as a tool but also a platform for entrepreneurship. Remember a personal brand can also help you build a good reputation which can help you succeed in an online business.

You might have noticed that I added the adjective “good” in front of the word “blog”. This is for a reason. A bad blog can basically do the exact opposite of the good benefits of blogging. A Bad Blog can easily pull you down and tarnish your reputation.

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The Importance Of Blogging For Online Success

Have you ever noticed that all the people who have a presence and success online all have one thing in common? Well, if you’re paying close attention you know that one thing is a self-branded blog.

Here’s a tip… watch and copy what successful people do! It’s o.k. to be a copycat, as long as you copy the right cat!

I want to share with you the importance of blogging for your success online. You are online to brand yourself, not your company or your business. Remember that people join people; not businesses. So in order for people to join you, they must know you, like you and trust you. The quickest way to accomplish this is to have a self-branded blog, invite people to join your blog, and then build relationships with those people.

Blogging is a must if you intend on having any level of real success online today. Now, don’t take my word for it, look around the internet; all of the six and seven-figure earners who are online today have their own self-branded blog. You may be saying, well I don’t know where to start, or it’s too hard or I can’t do it. Well, you can do it, and it’s not as hard as you think. Take the first step by getting a domain name, then take a second step by visiting WordPress.org for your self-hosted blog. It’s the first step that is the hardest on any journey, but you must decide to get started. So get started blogging, and create your own audience of people who will know you, like you, trust you; and therefore will want to do business with you, and buy from you.

Understand that your blog serves as your central hub that houses all of your content to be disseminated to various outlets on the internet like social media, video hosting sites, article directories and more. The content hitting those outlets then directs that traffic back to your blog. Once you understand the flow of the system, you will have created the life you desire.

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Brand Marketing Strategy – Brand Building For You

Creating a brand marketing strategy for a home based business might sound too “corporate” for some, but building a brand in Internet marketing and home business niche might be even more crucial than it is for bigger corporations.

You have to remember from the get go that you are not promoting any single MLM company or direct sales company. You are promoting yourself which means that you need some branding objectives to differentiate yourself from thousands of other home based business entrepreneurs.

Today, people who search for a home business online are very Internet savvy. They see hundreds of great looking sites and also beautiful corporate sites. Does that mean that your website has to look like million dollars and you have to hire someone to build you a brand of You.Inc?

Luckily no. In most cases, people who are looking for a home based business are also looking for a personal touch, someone to connect with. Most have no experience with Internet marketing or home based business and they are looking for someone they can connect with.

Once they land on a page that offers real information and most importantly personality, they feel connection that doesn’t happen on flashy corporate sites. I guess one can say it’s Law Of Attraction, but that has been so overused lately so let’s just call it personal connection.

Building A Brand – How To Start

Naturally, when we are talking about building a brand on a home business niche, it’s not on the same scale as corporations do, but the brand marketing strategy is literally the same. Building a brand online is not difficult, but it doesn’t happen overnight.

Here are few starting tips for building a brand of You.Inc

1. Your Photo

Having a photo on your site is the most important part of your brand building. Just imagine going to a home business website. Studies show that About Me page draws a lot of attention. It is just basic human psychology. We, as humans, are curious to see who we are dealing with. It might feel uncomfortable, but if you are serious about building a direct response marketing business your personality must come first.

If you are using WordPress to build your site it is very simple to add a photo to your About Me page. If your photo is not the right size there are a lot of great free tools online which help you to resize your photo. Just Google it.

2. Video And Audio

One step forward from your photo. Video is the best branding tool online and you should definitely consider using it. This is very uncomfortable for many, but it doesn’t have to be a movie masterpiece. In fact, you can make a very short welcome video and that makes a huge impression to your website visitors. If video is too much for you right now, make a short audio welcome. Again, lots of great tools available for this and you probably have most on your computer already. For audio, there is a great tool called Audacity which is free.

3. Content Is King Online

The whole Internet is based on content and keywords. You should start adding more content to your website from day 1 of your business and also spread your content all over the Net, with your signature file pointing readers back to your site.

Making written word uniquely you is not as easy as video and audio and if your niche is not the most exciting in the world, it can be very difficult. Again, just like with creating your brand with photo, you can add personality to your articles with stories, quotes, jokes and your own personal experiences. All these go a long way to add YOU into the article.

If it feels difficult right now, don’t worry, you’ll learn it along the way. Right now, it is most important just to get your name out there, so start writing something and get it on your site and other article sites online. You will be amazed how quickly this starts building your brand.

4. Social Media

This is also a great way to build your brand. If you are a people person, social media is your best way building a brand. Just remember that you are building a business brand. Social media can be a huge timewaster, so plan some time for it, do it within that time and move on to other things. Be efficient and remember how you would like to be seen online. Always remember that you are building a brand for yourself, so act accordingly.

5. Build A Branding Blog

Actually, this should have been number 1. Building a branding blog is crucial. It is very easy. Build a simple WordPress blog, pick a nice looking theme and start adding content. WordPress is definitely the one you should use and you should also pick up a domain name and hosting right from the start.

Try to find a catchy and short.com name. YourName.com is a great start, but if that is taken you can try WorkWithYourName.com or WhoIsYourName.com. This depends on your business of course. If you are building a network marketing blog these are great choices, but you can also pick names that are niche based.

Finally, branding yourself can seem like a lot of work, but it all takes place eventually, taking small steps every day. The most important thing building your business online is taking those daily steps, however small. After a year those small steps have grown into a massive effort that brings you website traffic and additional business without any further costs. And the end result is increased profits which is the goal of any business.

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Sometimes Blogging Can Go Too Far

A few weeks ago our company Brand Identity Guru paid for a review of our service from a company called Reviewme.com. Reviewme then hires bloggers to write a review about your product/service or web site. Typically these are unbiased reviews about a topic or website.

We’ve had hundreds of bloggers review our company and our clients. Out of these reviews we’ve never had problems or issues concerning the blog reviews. Some of the reviews are good and some are not so good. This is par for the course when having bloggers review a subject that they may or may not know a lot about. Usually the reviews are fair and turn out well.

But one blogger has taken the freedom of speech thing a little far.

Internet Consulting World or Garry Egan is one such blogger. He originally reviewed our branding test at internetconsultingworld dot com. The review was negative but only because Gary Egan doesn’t know what positioning is or the basic elements of branding. He certainly didn’t know what brand identity meant. But instead of just saying I don’t know what this does and if it’s actually good or not he went on a negative campaign on everything.

So in response to his heated review of our free branding test we posted a response in our branding blog in defense of our branding test tool. Our response spawned a hellfire campaign by Internet Consulting World and Garry Eggan.

Gary E as he blogs from went on to swear, threaten and attempt to use search engine optimization techniques to drive people to view his blog and search results. This was completely over the lines of good business. Some may even say it could be unfair competition since we both provide SEO services in the Internet Business Consulting world. Even though anyone reading this blog post would find it offensive, childish and extremely unprofessional.

Sometimes blog, blogs and blogging can go too far. Read Gary Egan’s article here: internetconsultingworld dot com

We genuinely feel sorry for unprofessional business people like this but blogging requires some responsibility so it’s good to point out the negatives with the positives. Blogging is becoming extremely popular and it requires a level of professionalism and skill. Hiring a blogger like Garry Egan (who only gets paid $5 for an article) needs to be looked at and weighed before moving forward.

The moral of this story is be professional while blogging and avoid circumstances like this one. Your brand image means everything to your company. Take care of it.

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6 Things You Must Do If You Want To Have An Effectively Branded Blog

The term blogging has recently found its way into the standard Internet terminology. While most people don’t have a blog, or don’t even know the first thing about blogging, they have heard of the term and have at least a vague idea of what it means. If you decide to venture into the world of blogging, there are some things you must do to increase your chances of making your blog more successful. Most of these things are common sense, but some of them may be new to a first-time blogger.

1. Identify the Target Market for Your Blog

You should focus on one topic area, or related topic areas for your blog. If your blog wanders too much in many different directions, it becomes a general discussion blog, and you risk losing the more motivated readers. For example, if your target market of interest is travel, then you would want to focus your blog on topics related to travel. You could broaden your topics to include adventure travel, cruises, all-inclusives, hotels, etc., however the more focused you are in your topics (if you just stick with cruises), the more effective your blog will be in terms of branding you as an expert about cruises, and the more responsive your readers will be to your cruise related posts.

2. Give the Readers to Your Blog What They Want

Unless your blog is set up to just display your random streams of consciousness, the readers to your blog are going to want valuable and timely information that is accurate. If you are making statements about policies or current events, you should back them up with links to the sources you used to make those statements. It is also important to keep the reader interested by giving your own personal insights, or giving a new way to look at current events. Putting your own personality into your blog is essential and will keep your readers interested in what you have to say.

3. The More Creative Your Blog, The Better

Be creative within reason of course. However with so many blogs out there today, it’s now more difficult to have your blog stand out from the rest. Your blog must have personality and depth to keep people’s interest. Also realize that your blog will not appeal to everyone, and that is OK. Your blog is not meant to appeal to everyone, that is why you first went through the step of determining your target market and targeting your blog to those readers.

4. Your Blog Should Be Clear

While your grammar doesn’t have to be perfect every time, or at a college level, it should be easily readable. If your blog is written in such a way that people have to re-read it 3 or 4 times in order to understand it, then you will quickly lose their interest. Remember, your readers don’t want to have to work to read your blog, and they shouldn’t have to if they know how to read. Make sure your spelling and punctuation are correct. The points you wish to make in your blog posts should also be to the point and clear, and not wander to far from the main subject, as this will confuse the reader, or cause the visitor to lose interest before they finish reading your blog posting.

5. Keep Your Blog Content Up To Date

Think of your blog as your way of communicating with the world. Communication is an ongoing activity and your blog should act in the same way. Make regular updates and postings to your blog to keep the content fresh. One of the easiest ways to do add fresh content is to create a blog posting where you comment about what is going on in the news, and relate that news item to your topic. It may require some creativity, but it should be quite doable.

6. Make Your Blog Interactive.

One of the best ways to keep your readers interested is to allow them to comment on your blog. If your blog is really interesting and inciteful to your readers, chances are they will want to comment on what you have to say. This provides more points of view and is also a very easy way to keep your blog up to date without you having to write everything yourself.

Be sure to keep a close eye on your comments however, as there are spammers who will post irrelevant comments on your blog just to get a link back to their own completely unrelated site. Many blog programs now come with verification features that will force a live user to enter a comment. This doesn’t stop spammers completely, but it does stop the automated programs from filling your blog with comment spam.

The world of blogging is a great way to allow individuals to express their opinions, businesses to strengthen their customer relationships, and website owners to bring more exposure to their websites. The more successfully you follow the above tips, the better you will be able to brand yourself as an expert in that area, and the more exposure you will get to your blog and/or business. Your next steps should be updating your blogging style to include the above steps, learning more about blogs, discovering what software is available, and finding out where you can read more about blogs.

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