Top 3 Reasons Why Office Workers Must Blog

“Why Blog?”

“What are the benefits of blogging to me as an office worker?”

You probably asked the same questions already when you heard suggestions from somebody trying to get you into blogging. I hear the same question every time. I do have a blog and I believe that blogging is a great way for me to build my personal brand.

Blogging has benefited me directly and indirectly. Some of the benefits are the swag and freebies I usually receive from publishers. The people around me would tell me how my writing skills have improved. And I owe that improvement to my regular blogging. These are only skin-deep benefits that you would get from blogging. If there is a single most important benefit that you would get from it is building your personal brand.

1. A Good Blog Complements Your Credentials

An A+ credential is no longer good enough to catch the attention of your prospective employers. They need to see you have a presence somewhere that they can leverage. Each employee now is considered a “marketer” and is expected to contribute to his company’s marketing goals. Have you noticed the growing number of companies having a fan page in Facebook? Employees are perceived to be the “face of the company”.

2. A Good Blog Creates More Opportunities

If you are into social networking, chances are you have a LinkedIn account. For those that have not heard about LinkedIn yet, this is a similar service like Facebook but it is geared toward showcasing your skills. LinkedIn is your online resume. Hiring managers look for profiles that match the criteria of what they are looking for. Listing your credentials are not enough anymore. A good blog can present you in a more desirable package.

3. A Good Blog Helps You Build Your Product

If you’ve been following trends in businesses, you can see that blog has become an important tool in their strategies. Businesses need a blog to communicate to their customers. That is almost a critical requirement now for businesses. Now you can take your blog not only as a tool but also a platform for entrepreneurship. Remember a personal brand can also help you build a good reputation which can help you succeed in an online business.

You might have noticed that I added the adjective “good” in front of the word “blog”. This is for a reason. A bad blog can basically do the exact opposite of the good benefits of blogging. A Bad Blog can easily pull you down and tarnish your reputation.

The Importance Of Blogging For Online Success

Have you ever noticed that all the people who have a presence and success online all have one thing in common? Well, if you’re paying close attention you know that one thing is a self-branded blog.

Here’s a tip… watch and copy what successful people do! It’s o.k. to be a copycat, as long as you copy the right cat!

I want to share with you the importance of blogging for your success online. You are online to brand yourself, not your company or your business. Remember that people join people; not businesses. So in order for people to join you, they must know you, like you and trust you. The quickest way to accomplish this is to have a self-branded blog, invite people to join your blog, and then build relationships with those people.

Blogging is a must if you intend on having any level of real success online today. Now, don’t take my word for it, look around the internet; all of the six and seven-figure earners who are online today have their own self-branded blog. You may be saying, well I don’t know where to start, or it’s too hard or I can’t do it. Well, you can do it, and it’s not as hard as you think. Take the first step by getting a domain name, then take a second step by visiting WordPress.org for your self-hosted blog. It’s the first step that is the hardest on any journey, but you must decide to get started. So get started blogging, and create your own audience of people who will know you, like you, trust you; and therefore will want to do business with you, and buy from you.

Understand that your blog serves as your central hub that houses all of your content to be disseminated to various outlets on the internet like social media, video hosting sites, article directories and more. The content hitting those outlets then directs that traffic back to your blog. Once you understand the flow of the system, you will have created the life you desire.

Brand Marketing Strategy – Brand Building For You

Creating a brand marketing strategy for a home based business might sound too “corporate” for some, but building a brand in Internet marketing and home business niche might be even more crucial than it is for bigger corporations.

You have to remember from the get go that you are not promoting any single MLM company or direct sales company. You are promoting yourself which means that you need some branding objectives to differentiate yourself from thousands of other home based business entrepreneurs.

Today, people who search for a home business online are very Internet savvy. They see hundreds of great looking sites and also beautiful corporate sites. Does that mean that your website has to look like million dollars and you have to hire someone to build you a brand of You.Inc?

Luckily no. In most cases, people who are looking for a home based business are also looking for a personal touch, someone to connect with. Most have no experience with Internet marketing or home based business and they are looking for someone they can connect with.

Once they land on a page that offers real information and most importantly personality, they feel connection that doesn’t happen on flashy corporate sites. I guess one can say it’s Law Of Attraction, but that has been so overused lately so let’s just call it personal connection.

Building A Brand – How To Start

Naturally, when we are talking about building a brand on a home business niche, it’s not on the same scale as corporations do, but the brand marketing strategy is literally the same. Building a brand online is not difficult, but it doesn’t happen overnight.

Here are few starting tips for building a brand of You.Inc

1. Your Photo

Having a photo on your site is the most important part of your brand building. Just imagine going to a home business website. Studies show that About Me page draws a lot of attention. It is just basic human psychology. We, as humans, are curious to see who we are dealing with. It might feel uncomfortable, but if you are serious about building a direct response marketing business your personality must come first.

If you are using WordPress to build your site it is very simple to add a photo to your About Me page. If your photo is not the right size there are a lot of great free tools online which help you to resize your photo. Just Google it.

2. Video And Audio

One step forward from your photo. Video is the best branding tool online and you should definitely consider using it. This is very uncomfortable for many, but it doesn’t have to be a movie masterpiece. In fact, you can make a very short welcome video and that makes a huge impression to your website visitors. If video is too much for you right now, make a short audio welcome. Again, lots of great tools available for this and you probably have most on your computer already. For audio, there is a great tool called Audacity which is free.

3. Content Is King Online

The whole Internet is based on content and keywords. You should start adding more content to your website from day 1 of your business and also spread your content all over the Net, with your signature file pointing readers back to your site.

Making written word uniquely you is not as easy as video and audio and if your niche is not the most exciting in the world, it can be very difficult. Again, just like with creating your brand with photo, you can add personality to your articles with stories, quotes, jokes and your own personal experiences. All these go a long way to add YOU into the article.

If it feels difficult right now, don’t worry, you’ll learn it along the way. Right now, it is most important just to get your name out there, so start writing something and get it on your site and other article sites online. You will be amazed how quickly this starts building your brand.

4. Social Media

This is also a great way to build your brand. If you are a people person, social media is your best way building a brand. Just remember that you are building a business brand. Social media can be a huge timewaster, so plan some time for it, do it within that time and move on to other things. Be efficient and remember how you would like to be seen online. Always remember that you are building a brand for yourself, so act accordingly.

5. Build A Branding Blog

Actually, this should have been number 1. Building a branding blog is crucial. It is very easy. Build a simple WordPress blog, pick a nice looking theme and start adding content. WordPress is definitely the one you should use and you should also pick up a domain name and hosting right from the start.

Try to find a catchy and short.com name. YourName.com is a great start, but if that is taken you can try WorkWithYourName.com or WhoIsYourName.com. This depends on your business of course. If you are building a network marketing blog these are great choices, but you can also pick names that are niche based.

Finally, branding yourself can seem like a lot of work, but it all takes place eventually, taking small steps every day. The most important thing building your business online is taking those daily steps, however small. After a year those small steps have grown into a massive effort that brings you website traffic and additional business without any further costs. And the end result is increased profits which is the goal of any business.

Sometimes Blogging Can Go Too Far

A few weeks ago our company Brand Identity Guru paid for a review of our service from a company called Reviewme.com. Reviewme then hires bloggers to write a review about your product/service or web site. Typically these are unbiased reviews about a topic or website.

We’ve had hundreds of bloggers review our company and our clients. Out of these reviews we’ve never had problems or issues concerning the blog reviews. Some of the reviews are good and some are not so good. This is par for the course when having bloggers review a subject that they may or may not know a lot about. Usually the reviews are fair and turn out well.

But one blogger has taken the freedom of speech thing a little far.

Internet Consulting World or Garry Egan is one such blogger. He originally reviewed our branding test at internetconsultingworld dot com. The review was negative but only because Gary Egan doesn’t know what positioning is or the basic elements of branding. He certainly didn’t know what brand identity meant. But instead of just saying I don’t know what this does and if it’s actually good or not he went on a negative campaign on everything.

So in response to his heated review of our free branding test we posted a response in our branding blog in defense of our branding test tool. Our response spawned a hellfire campaign by Internet Consulting World and Garry Eggan.

Gary E as he blogs from went on to swear, threaten and attempt to use search engine optimization techniques to drive people to view his blog and search results. This was completely over the lines of good business. Some may even say it could be unfair competition since we both provide SEO services in the Internet Business Consulting world. Even though anyone reading this blog post would find it offensive, childish and extremely unprofessional.

Sometimes blog, blogs and blogging can go too far. Read Gary Egan’s article here: internetconsultingworld dot com

We genuinely feel sorry for unprofessional business people like this but blogging requires some responsibility so it’s good to point out the negatives with the positives. Blogging is becoming extremely popular and it requires a level of professionalism and skill. Hiring a blogger like Garry Egan (who only gets paid $5 for an article) needs to be looked at and weighed before moving forward.

The moral of this story is be professional while blogging and avoid circumstances like this one. Your brand image means everything to your company. Take care of it.

6 Things You Must Do If You Want To Have An Effectively Branded Blog

The term blogging has recently found its way into the standard Internet terminology. While most people don’t have a blog, or don’t even know the first thing about blogging, they have heard of the term and have at least a vague idea of what it means. If you decide to venture into the world of blogging, there are some things you must do to increase your chances of making your blog more successful. Most of these things are common sense, but some of them may be new to a first-time blogger.

1. Identify the Target Market for Your Blog

You should focus on one topic area, or related topic areas for your blog. If your blog wanders too much in many different directions, it becomes a general discussion blog, and you risk losing the more motivated readers. For example, if your target market of interest is travel, then you would want to focus your blog on topics related to travel. You could broaden your topics to include adventure travel, cruises, all-inclusives, hotels, etc., however the more focused you are in your topics (if you just stick with cruises), the more effective your blog will be in terms of branding you as an expert about cruises, and the more responsive your readers will be to your cruise related posts.

2. Give the Readers to Your Blog What They Want

Unless your blog is set up to just display your random streams of consciousness, the readers to your blog are going to want valuable and timely information that is accurate. If you are making statements about policies or current events, you should back them up with links to the sources you used to make those statements. It is also important to keep the reader interested by giving your own personal insights, or giving a new way to look at current events. Putting your own personality into your blog is essential and will keep your readers interested in what you have to say.

3. The More Creative Your Blog, The Better

Be creative within reason of course. However with so many blogs out there today, it’s now more difficult to have your blog stand out from the rest. Your blog must have personality and depth to keep people’s interest. Also realize that your blog will not appeal to everyone, and that is OK. Your blog is not meant to appeal to everyone, that is why you first went through the step of determining your target market and targeting your blog to those readers.

4. Your Blog Should Be Clear

While your grammar doesn’t have to be perfect every time, or at a college level, it should be easily readable. If your blog is written in such a way that people have to re-read it 3 or 4 times in order to understand it, then you will quickly lose their interest. Remember, your readers don’t want to have to work to read your blog, and they shouldn’t have to if they know how to read. Make sure your spelling and punctuation are correct. The points you wish to make in your blog posts should also be to the point and clear, and not wander to far from the main subject, as this will confuse the reader, or cause the visitor to lose interest before they finish reading your blog posting.

5. Keep Your Blog Content Up To Date

Think of your blog as your way of communicating with the world. Communication is an ongoing activity and your blog should act in the same way. Make regular updates and postings to your blog to keep the content fresh. One of the easiest ways to do add fresh content is to create a blog posting where you comment about what is going on in the news, and relate that news item to your topic. It may require some creativity, but it should be quite doable.

6. Make Your Blog Interactive.

One of the best ways to keep your readers interested is to allow them to comment on your blog. If your blog is really interesting and inciteful to your readers, chances are they will want to comment on what you have to say. This provides more points of view and is also a very easy way to keep your blog up to date without you having to write everything yourself.

Be sure to keep a close eye on your comments however, as there are spammers who will post irrelevant comments on your blog just to get a link back to their own completely unrelated site. Many blog programs now come with verification features that will force a live user to enter a comment. This doesn’t stop spammers completely, but it does stop the automated programs from filling your blog with comment spam.

The world of blogging is a great way to allow individuals to express their opinions, businesses to strengthen their customer relationships, and website owners to bring more exposure to their websites. The more successfully you follow the above tips, the better you will be able to brand yourself as an expert in that area, and the more exposure you will get to your blog and/or business. Your next steps should be updating your blogging style to include the above steps, learning more about blogs, discovering what software is available, and finding out where you can read more about blogs.