The term blogging has recently found its way into the standard Internet terminology. While most people don’t have a blog, or don’t even know the first thing about blogging, they have heard of the term and have at least a vague idea of what it means. If you decide to venture into the world of blogging, there are some things you must do to increase your chances of making your blog more successful. Most of these things are common sense, but some of them may be new to a first-time blogger.
1. Identify the Target Market for Your Blog
You should focus on one topic area, or related topic areas for your blog. If your blog wanders too much in many different directions, it becomes a general discussion blog, and you risk losing the more motivated readers. For example, if your target market of interest is travel, then you would want to focus your blog on topics related to travel. You could broaden your topics to include adventure travel, cruises, all-inclusives, hotels, etc., however the more focused you are in your topics (if you just stick with cruises), the more effective your blog will be in terms of branding you as an expert about cruises, and the more responsive your readers will be to your cruise related posts.
2. Give the Readers to Your Blog What They Want
Unless your blog is set up to just display your random streams of consciousness, the readers to your blog are going to want valuable and timely information that is accurate. If you are making statements about policies or current events, you should back them up with links to the sources you used to make those statements. It is also important to keep the reader interested by giving your own personal insights, or giving a new way to look at current events. Putting your own personality into your blog is essential and will keep your readers interested in what you have to say.
3. The More Creative Your Blog, The Better
Be creative within reason of course. However with so many blogs out there today, it’s now more difficult to have your blog stand out from the rest. Your blog must have personality and depth to keep people’s interest. Also realize that your blog will not appeal to everyone, and that is OK. Your blog is not meant to appeal to everyone, that is why you first went through the step of determining your target market and targeting your blog to those readers.
4. Your Blog Should Be Clear
While your grammar doesn’t have to be perfect every time, or at a college level, it should be easily readable. If your blog is written in such a way that people have to re-read it 3 or 4 times in order to understand it, then you will quickly lose their interest. Remember, your readers don’t want to have to work to read your blog, and they shouldn’t have to if they know how to read. Make sure your spelling and punctuation are correct. The points you wish to make in your blog posts should also be to the point and clear, and not wander to far from the main subject, as this will confuse the reader, or cause the visitor to lose interest before they finish reading your blog posting.
5. Keep Your Blog Content Up To Date
Think of your blog as your way of communicating with the world. Communication is an ongoing activity and your blog should act in the same way. Make regular updates and postings to your blog to keep the content fresh. One of the easiest ways to do add fresh content is to create a blog posting where you comment about what is going on in the news, and relate that news item to your topic. It may require some creativity, but it should be quite doable.
6. Make Your Blog Interactive.
One of the best ways to keep your readers interested is to allow them to comment on your blog. If your blog is really interesting and inciteful to your readers, chances are they will want to comment on what you have to say. This provides more points of view and is also a very easy way to keep your blog up to date without you having to write everything yourself.
Be sure to keep a close eye on your comments however, as there are spammers who will post irrelevant comments on your blog just to get a link back to their own completely unrelated site. Many blog programs now come with verification features that will force a live user to enter a comment. This doesn’t stop spammers completely, but it does stop the automated programs from filling your blog with comment spam.
The world of blogging is a great way to allow individuals to express their opinions, businesses to strengthen their customer relationships, and website owners to bring more exposure to their websites. The more successfully you follow the above tips, the better you will be able to brand yourself as an expert in that area, and the more exposure you will get to your blog and/or business. Your next steps should be updating your blogging style to include the above steps, learning more about blogs, discovering what software is available, and finding out where you can read more about blogs.